Jeffrey Potts receives Certified Business Intermediary Designation
February 2, 2004

Las Vegas, NV - Jeffrey Potts, principal of JP Media Partners in Gold River, CA, received the prestigious Certified Business Intermediary (CBI) designation during the International Business Brokers Association (IBBA) Conference for Professional Development held here recently. Business brokers are the intermediaries for owners who want to buy or sell their businesses.

Mr. Potts was awarded the CBI designation after demonstrating a superior knowledge about the functions and applications of business broker services, documenting practical experience, participating in a rigorous curriculum of at least 60 credit hours of Association courses, passing a comprehensive examination, and pledging to uphold and practice IBBA's Code of Ethics.

Mr. Potts was presented a plaque certifying the designation by IBBA Chairman Ronald V. Chernak, CBI, M&AMI, who said, "Jeff's achievement is a significant professional accomplishment that identifies him among America's most highly qualified and credentialed business intermediaries. It is the hallmark of excellence in our profession."

As the singular business broker's professional association, IBBA advances the professional development of its member brokers, educates potential clients about the value of broker services, and promotes the highest possible standards of ethical conduct. IBBA sponsors national education programs and conferences twice each year, and cooperates with state and local business communities around the country. IBBA awards the "Certified Business Intermediary (CBI) to members who demonstrate professional excellence through their broker experience and education, and pass a comprehensive exam.

Additional information is available from Mr. Potts by calling JP Media Partners at (916) 526-2693. He is available to the news media on a continuing basis as a source of information and comments about developments affecting the efficient, economical and profitable transfer of print media ownership and on economic trends affecting the newspaper industry.